What's in a name? As it turns out, one of summer's top trends. Today, showing off a logo is more than just repping your favorite brand—it’s a way to make a stylish statement. Designers are adding their monikers to everything from understated totes to classic tees, giving you plenty of ways to add a little nostalgia while still looking unmistakably modern. Whatever your favorite labels may be, here are three ways to incorporate them into your wardrobe this season.
Want a modern look? Try a subtle approach to wearing brand names with less obvious treatment. A logo worked into a graphic print on a top or scarf, or a tote with near-tonal lettering are a few perfect picks.
No wardrobe is complete without the always-in appeal of your all-time favorite brands. Designers like Burberry, Levi’s, and Tommy Hilfiger are pulling their vintage labels from the archives and giving them new life on sweatshirts and tees. Add modern picks like Opening Ceremony to round out the mix.
Take your commitment to the next level with ultra-conspicuous lettering. Stylish options for this treatment of the trend include logo-lined joggers, sports bras with branded trim, chic monogram backpacks, and sporty tanks.