Trunk Club Launches Style Swipes

New experience allows customers to share style preferences in engaging visual format

Chicago, Ill., Aug. 6, 2019 --Today, Trunk Club, a styling service, announced the release of Style Swipes, an easy and fun experience where customers quickly swipe left or right on different items to give their stylist a better sense of their style. By learning what they like and don’t like, their stylist can better understand their unique style, which in turn creates an even more personalized experience.

“We heard from our customers that it’s tough to articulate how they define their style,” said Michael Markowski, vice president of product management at Trunk Club. “We believe each person’s style is as unique as they are, and this new visual way for customers to share their style gives us a nuanced and actionable understanding of customers’ preferences. Style Swipes helps our stylists give even more personalized style recommendations.”

Customer’s swipe information is shared with their stylist to help them pack Trunks and create outfits that are uniquely aligned to their style. Trunk Club stylists can see item-level feedback from Style Swipes in a customer’s profile and when putting together Trunks.

Additionally, the feedback is aggregated to improve recommendation engines and to drive product innovation. When this feedback is compiled across different customers with different style profiles, the styling service can better understand what type of people like what types of products and leverage technology to arm stylists with this knowledge for curation.

“Listening to customers is an essential part of what we do at Trunk Club. By launching Style Swipes, we’ve created an engaging new feedback channel for our customers and the opportunity to share powerful insights with our stylists,” continues Markowski. “Our customers value feeling heard by their stylists, so we are focused on aggregating, translating, and sharing this style feedback with our stylists and throughout Trunk Club. It’s all about creating a meaningful one-of-kind experience for every customer.”

Current customers can access Style Swipes on TrunkClub.com in their customer profile or in the Trunk Club iOS app, available in the Apple App Store. 

About Trunk Club: Trunk Club is a Chicago-based personalized styling service for men and women, offering
 both virtual and in-person shopping options. Shoppers can visit Trunk Club's retail Clubhouses in Boston, Chicago, Dallas, Los Angeles, New York City, Washington D.C., for an in-person styling session or custom fitting for any occasion. For those who prefer an at-home experience, Trunk Club offers a virtual styling option, where a personal stylist sends a curated Trunk of clothing to their home based on the customer's style, fit, and lifestyle preferences. Trunk Club offers everything from weekend casual clothing to formal wear, and as a subsidiary of Nordstrom, the clothes and service are on par with those standards.


For more information on Trunk Club, visit:


trunkclub.com or follow on Twitter, Instagram, Pinterest, and Facebook.

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