Nordstrom Trunk Club Announces Greater Range of Sizes Available for Men and Women
Rigorous Stylist Training and Improved Size-Inclusive Inventory Sets Category Standard
Chicago, Ill., Oct. 5, 2017— Nordstrom Trunk Club, a men’s and women’s personal styling service, understands there is no universal fit when it comes to style, trends and people. In fact, a recent poll conducted by Nordstrom Trunk Club, revealed 46 percent of women admit they struggle with size fit issues, regardless of whether they wear plus, petite, or straight sizes.*
To directly address this issue, Nordstrom Trunk Club has invested in an intensive training program for its stylists and an improved selection of on-trend, size-inclusive inventory for both men and women.
“We want to provide all men and women with an experience and clothing that leaves them feeling confident no matter their size or style preference,” said Linda Bartman, chief marketing officer at Nordstrom Trunk Club. “We’ve armed our stylists with a comprehensive assortment of quality brands, industry-best training, and people-centric technology to enable them to find the right clothes for each person. Whether a customer wears straight, plus, petite, or big and tall sizes, our expert stylists can find them perfect pieces to help them feel confident in their clothes.”
Nordstrom Trunk Club has found that shoppers know what styles they want but struggle to master sizing and fit. Most people believe they know their size, but when they work with a stylist, they opt for alternate sizes to better flatter their figure.
“Each of our stylists goes through a rigorous three month training to understand how to best serve our customers in all size categories,” added Tara Nesser, director of sales training at Nordstrom Trunk Club. “Additionally, they’re trained on cut variations by brand to understand how that relates to fit, style, body type, and emerging trends for men and women.”
Nordstrom Trunk Club now offers an array of inventory in all women’s size categories from 0-16, 00P-12P, 14W-24W, 1X-3X, and XS-XXL along with men’s straight and big and tall sizing.
New brands being carried with a full range of sizes at Nordstrom Trunk Club include:
- Petite: NYDJ, Nic & Zoe, Caslon, Wit & Wisdom Apparel, Vince Camuto Sportswear, Eliza J, Topshop
- Plus: Paige, Slink Jeans, Sejour, Rebel Wilson, Nic & Zoe, Good American, Vince Camuto
- Big and tall: AG, Bonobos, BOSS, Levi’s
*This random double-opt-in survey was conducted by OnePoll, a market research company and corporate member of ESOMAR and adheres to the MRS code of conduct. For more information about One Poll’s research in the media, navigate to their portfolio here:https://www.onepoll.us/case-studies/.This survey of 2000 US adults was conducted between September 08, 2017, and September 18, 2017, by Market Researchers OnePoll and commissioned by Eden Fantasys.