Founded in Sweden in 1891, Tretorn was one of the first makers of sports shoes. Designed for professional tennis players, their easygoing good looks quickly earned them a spot off the court. Today we call them sneakers, and Tretorns are everything you want in a pair—simple, classic, and understated. Put today's shoe next to the same model from 30 years ago, or even 60 years ago, and they're identical. That's because they got it right the first time.

The Gist

  • One of the first brands to make sneakers
  • Simple, classic, and understated
  • Some styles even massage your feet

Stylist Take

"Their Otto boat shoe massages your feet throughout the day. How can you say no to a shoe with a built-in foot massage?"

David Shapiro

Stylist | New York

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