Most dress shirts take four days to make. Eton shirts take four weeks. Most wrinkle-resistant dress shirts are sprayed with chemicals like formaldehyde. Eton shirts are made with fewer chemicals than a cup of Earl Grey. Most dress shirts need to be dry cleaned. Eton shirts can go in the wash. We could go on, but you get the point: Eton shirts aren't like most other dress shirts.
- Naturally wrinkle-resistant
- Can be worn with or without cuff links
- Made from the finest cotton in the world
- Less chemicals than a cup of tea
"You could wash our shirts over 1,000 times and they would never lose their wrinkle-resistance. The cotton has been restructured on a molecular level."