Alabama may not be the first place you think of when it comes to designer fashion. Yet Billy Reid, a Florence–based designer, became the CFDA's Menswear Designer of the Year in 2012 thanks to his beautifully tailored sportswear. He's intense about never cutting corners, but he's as chill as any true Southerner—and his clothes embody that contrast of skill and humility. Luxurious, but never flashy. Elevated, but down-to-earth. Everyday, but unique. For guys who want to look good, but not like they're trying too hard.

Bill Reid clothes for men

The Gist

  • 2012 Menswear Designer of the Year
  • Based in Florence, Alabama
  • Committed to using natural fabrics and hardware like mother-of-pearl buttons

Stylist Take

"The leather trim and undercollar make Billy Reid's peacoat the Paul Newman of outerwear: Timeless with a little edge."

Ann Moenius

Stylist | Chicago

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