In January, we introduced the exclusive shirts that we made with J. Press. Now that our guys’ upper halves are covered, it’s time for our latest collaboration: the new Trunk Club / DL1961 jeans.
We wanted to create a straight-leg jean that could be worn all day and retain its shape. There was only one brand for the job: DL1961, originator of DLX denim. Our friends at DL1961 describe DLX as “a four-way stretch technology that adapts to your body, provides 360-degree movement, and will never sag, bag, or lose its shape.”
To see exactly what our new jeans from DL1961 can do, we turned them over to Joe, our lead copywriter and resident yoga guru. Joe doesn’t usually go into triangle pose to pull down projector screens, nor does he typically sit at his desk without a chair, but we really needed to test that 360-degree DLX movement.