At Trunk Club HQ, we have 15 dressing areas, five of which were designed by our vendors. (We previously talked about our Jack Spade space, here.) For a tour of our Billy Reid dressing parlor, we now turn to Justin Couchara.
Justin, who works as a scenic designer for Billy Reid, is the man behind the southern comfort on our seventh floor.
First things first: What’s the story with the portrait of the gentleman and the baby?
(The man’s) name is Ronnie. Ronnie is Billy’s carpenter, and he’s done a lot of renovations to Billy’s house. He was also the carpenter for a lot of Billy’s flagship store in Florence, Alabama. (The child) is Billy’s son, Walton. We actually have that picture in all of our stores, or we’re trying to.
What was your overall approach to designing the space?
I was told that it needed to feel like Billy Reid, and like a store, but without any walls. So I chose the most appropriate pieces of furniture that you would see in a Billy Reid store, down to the rug.
How did you select those pieces?
The chairs were actually in one of our spaces, in a showroom. We pulled them because we had that rug, and the oranges and blues in the rug matched those chairs really well.
I found the coffee table at a thrift shop in Manhattan called Cure Thrift Shop. All the proceeds go towards childhood diabetes, so we love to support that.
Jason from Trunk Club asked if we had any knick knacks, so I pulled a bunch of books from a showroom, which have pops of color off the white wood. We just curated some of the books we have here and sent them along.
What about the dressing room? Where did all those different pieces come from?
The mirror and the rug came from a showroom. The dressing room itself was really fun to design. I went with a company called Papier Mâché Monkey. They do specialized theater pieces. That entire structure they made as a puzzle piece, so it can come in three pieces and bolt together like a puzzle.
Those of you who follow this blog have seen the Billy Reid dressing parlor before. If you’d like to tour the space in person, stop by Trunk Club HQ at 325 W. Ohio in Chicago. Standing offer: one free beer for anyone who can hold Ronnie’s gaze for longer than ten seconds.